Again, I’m a little late in posting this article from Business Week but I thought it was a good discussion about the virtual corporate world. As communicators and marketers we are moving closer and closer to having distinct, and different, virtual identities. All the time companies are getting in trouble for posing online as something they are not in real life.
It is interesting that at some point in the near future you could exist professionally as some sort of virtual alter-ego of yourself. Essentially correcting the things you don’t like about your “real” professional visage. Think Jim in The Office when his Second Life character plays guitar. My second life persona could be great in a pitch…even though he wouldn’t ever have to, you know, speak in front of people.
